Comments on: Why buying an email addresses list is a bad idea http://www.pixelnewsapp.com/blog/why-buying-an-email-addresses-list-is-a-bad-idea Email Marketing Tips, Tricks and Case of Study Wed, 08 Sep 2010 21:24:36 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Kathy http://www.pixelnewsapp.com/blog/why-buying-an-email-addresses-list-is-a-bad-idea/comment-page-1#comment-112 Kathy Wed, 13 May 2009 03:44:16 +0000 http://www.pixelnewsapp.com/blog/?p=65#comment-112 As someone who has purchased email lists (both for B2C and B2B) and has had success, I have to disagree with your post. If the proper planning is done (what are your goals, who is your target audience...), it can be an effective way to reach objectives. The key to purchasing lists with success-TARGET! Understanding and finding the audience who has an interest in your product and/or service. Once you've tackled that, then you have to come up with effective messaging and offers that resonate with them. A direct marketing campaign has many facets. As someone who has purchased email lists (both for B2C and B2B) and has had success, I have to disagree with your post. If the proper planning is done (what are your goals, who is your target audience…), it can be an effective way to reach objectives.

The key to purchasing lists with success-TARGET! Understanding and finding the audience who has an interest in your product and/or service.

Once you’ve tackled that, then you have to come up with effective messaging and offers that resonate with them. A direct marketing campaign has many facets.

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