Starting the new development of Pixelnews, the first thing we’ve done is establishing the vision, purpose and goals we want to achieve with the company and with this product, in order to have a framework that allow us to make consistently good decisions.
The general goals of the project are:
Create a simple product that solves a real problem
Most of the times software creates new problems instead of solving a simple one. We want Pixelnews to be a simple application, with just the features that help us to solve our problem the easy way but efficiently.
Save time and money to our users
Not having the budget to hire a designer for our email marketing campaigns, we were frustrated spending hours customizing awful and inflexible templates and never been happy with the result. Pixelnews will be the first email marketing application with a real email creator that will manage to have your professionally-designed campaigns in just minutes, saving time and money to our users.
Provide a great resource center
We also want to provide a complete set of articles, best practices, cases of study and much more, to help our users to improve their relationship with their customers and increase sales using email marketing.
Once we’ve established these general goals, we use them to focus on the real product. This has helped us to decide that the most important aspects of the application are: contacts management, campaigns creation and Reports. This means that only features that support these aspects will make it into the product and that the design will make emphasis in those elements.
