Comments on: How Apple could improve their email marketing http://www.pixelnewsapp.com/blog/how-apple-can-improve-their-email-marketing Email Marketing Tips, Tricks and Case of Study Sun, 05 Feb 2012 16:39:43 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Trevor Stafford http://www.pixelnewsapp.com/blog/how-apple-can-improve-their-email-marketing/comment-page-1#comment-14 Trevor Stafford Wed, 18 Feb 2009 03:39:50 +0000 http://www.pixelnewsapp.com/blog/?p=23#comment-14 I've wondered these things myself and I'm glad you put them online. For such a dominant brand, Apple does very little segmentation, and actually shows a lack of sophistication. Actually I'd go so far to say that their email comms are all form and little function. Why not marry some deep segmentation to these iconic prodcuts? It's instant (and accountable) ROI. I’ve wondered these things myself and I’m glad you put them online. For such a dominant brand, Apple does very little segmentation, and actually shows a lack of sophistication. Actually I’d go so far to say that their email comms are all form and little function.

Why not marry some deep segmentation to these iconic prodcuts? It’s instant (and accountable) ROI.

]]> By: Mountain/\Ash http://www.pixelnewsapp.com/blog/how-apple-can-improve-their-email-marketing/comment-page-1#comment-11 Mountain/\Ash Tue, 17 Feb 2009 01:14:43 +0000 http://www.pixelnewsapp.com/blog/?p=23#comment-11 Why would they want to send you an email about accessories for a product you brought 2 years ago - send that message a fortnight or a week after you buy it. They want you to buy something new, something of there's (not a 3rd party accessory) - that's where their profit is. I totally agree with the lack of content display without without the CSS or images, but I think you'll find if you view the message source that they are sending a nicely formatted text version of the email along with the HTML version. There is a difference. Why would they want to send you an email about accessories for a product you brought 2 years ago - send that message a fortnight or a week after you buy it.

They want you to buy something new, something of there’s (not a 3rd party accessory) - that’s where their profit is.

I totally agree with the lack of content display without without the CSS or images, but I think you’ll find if you view the message source that they are sending a nicely formatted text version of the email along with the HTML version. There is a difference.

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