In our first post about the vision and purpose of Pixelnews, we talked about the importance of creating a simple product that solves a real problem. After a deep analysis of the real needs of our users, we have established 3 big block that are going to be the core of the application: contacts management, campaign creation and reports.
In this post I´m going to analyze the contacts management:
The list creation and management in an email marketing application has 3 basic goals:
Import and export easiness
We want to make getting their already built contacts lists into Pixelnews really easy to our users. Most of the small companies manage their lists with excel files, so we will be keeping the basic functionality to import excel, .csv and text files. However, the number of small companies managing their contacts with CRM applications grows fast every day. In order to make it as easy as possible for them, Pixelnews will be prepared to import and synchronize contacts from the most important CRM applications in the market. This way, the users wont have to manage two different lists in two different applications.
We think it is very useful for the user a feature that makes easy to create a subscription form and embed it into a web, blog or social network profiles. This way every new sign up will be directly added to the user´s Pixelnews lists.
Finally, we are adding a feature that also exports the contacts to excel, .csv and text files.
Segmentation
One of the best ways to get better results with your email marketing campaigns is the segmentation of the lists. Because each user follows different criteria to create the segments, Pixelnews makes easy to customize the fields for each list.
Once the user has the custom fields, it will be easy to create the different segments within your lists (e.g. sex, city, age, etc.) in order to send more focused and personalized campaigns.
Reports:
We want the user to know how the lists perform over time. Pixelnews will provide reports where the user will see the evolution of sign ups, unsubscribed and bounces.
Tags: CRM, export, import, reports, subscription form