I personally love dashboards in web applications. I find essential to have a place in the app where I can see a summary of my activity at a glance, as well as a place from where I can access the most important sections of the application. The exact same happens in an email marketing application. In Pixelnews, the first thing you’ll see when you login will be the dashboard. We analyzed an decided that the most important elements are:
Last campaigns
One of the main reasons to access to my email marketing application is to check how my last campaigns sent are doing. That is why we have added a table to the dashboard that shows: 1. which are your last campaigns sent, 2. When you sent them and 3. A direct access to the reports of the campaigns.
List Activity
List management is other of the main features in email marketing applications. Knowing how my list are growing or shrinking is really important for email marketers. In Pixelnews dashboard we´ve added a table that shows the latest activity in your lists since your last access to the app to know how many new susbscribers, unsubscribes and total contacts you have.
Direct Access
The other two main features in an email marketing application are the campaign and list creation. We have’ve considered that the user should be able to access those features with just one click so we added big buttons in the dashboard to make extremely easy to start creating a campaign or a list.
Credits
I also think that the total credits (1 credit = 1 email or sms) that the user has left is something that has to be clear somewhere in the app, and for me that place is the dashboard. In Pixelnews we made it very clear and to see how many credits you have left in the dashboard.
Information
Finally we added some direct link to our Help and FAQ sections and to the articles sections to show the user the most frequently asked questions and also de most the read articles with the best practices of email marketing.
