Most of the time when we want to grow our list we always think about the online options like adding subscribe forms in every page on your website and landing pages, usually forgetting the real world. However there are a lot of ways of growing your list outside the web world. Here you have 7 ways to grow your list offline:
Networking
Networking is a always a great way to build new relationships and generate new sales. When we get new business cards is a great idea to send a quick follow up email to these contacts recapping the meeting and asking permission to be added to your list.
Trade Shows
The different sector trade shows are a great place to generate new sales leads and also a place to find a lot of high quality contacts to add to your list.
Semminars
Offering seminar to your clients is a great way to strengthen your relationship with them at the same time you are giving them an added value. It is also a great time to ask permission to sign them up for your company newsletter.
Points of sale
Being a retailer has a big advantage because it gives you the opportunity to interact much more directly with your clients. You can easily add a subscription form on your purchase point offering the value people will get signing up for your newsletter, such us special offers or discount coupons.
Events
Events, concerts, parties, and any occasion where people gather is a big opportunity to keep building your email contacts list. If you are hosting any of these events is a great idea to ask for the sign up offering some kind of incentive that you could deliver by email, such as an e-book, a free subscription for your service, etc.
Postcards
For those contacts and clients that have given you their mailing information but not their email address, sending a post card with your website address and the value of being part of the mailing list, is a great way to make them sign up for your newsletter.
Catalogs
If you are using catalogs with your products as a marketing tool don’t forget to add all the details about the value of been part of the email list and encourage people to sign up for your newsletter.
Tags: email marketing, list